We made print design and logo design for for very strong sash windows company, which production goes to many countries. Our task was to make unique and specific design which suits just for oak sash window products.
There are many competitors in this niche. We analyzed many windows manufacturing company logos. Many logos are too complicated, overcrowded by many details and elements. Also, some already do not suit for windows store theme what nowadays is pretty amazing too. Our task was to look through these examples, recognize, analyze problems and avoid them in creating logo design and to make the best we can. We made print design on oak wood.
Simple. A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. We created unique logo elements, so it’s not look like overdrawn. Memorable. Following closely behind the principle of simplicity, is that of memorability. An effective logo design should be memorable and this is achieved by having a simple, yet, appropriate logo. Appropriate – the logo describes what the company does. Versatile. An effective logo should be able to work across a variety of mediums and applications. The logo should be functional. For this reason a logo should be designed in vector format, to ensure that it can be scaled to any size and will suit for print design machines. The logo should be able to work both in horizontal and vertical formats. We made it. Logo design should be Timeless. An effective logo should be timeless – that is, it will endure the ages. Will the logo still be effective in 50 years? Hope grandchildren will answer it.
Firstly we wanted to use acorn – oak’s seed as the main accent, but our client wanted to show clear message to his clients about his products. Then we decided to take an oak tree – it’s clear and obvious object without any metaphors. Oak tree has all elements we need: acorn, oak leaf and branches. In the end we used those elements in creating logo design and print design.
Font played very strong role to represent old tradition company, which makes high quality products. Our task was to create elegant impression, so we decided to use classic font to create old tradition, clean, elegant
logo design and print design look.
Natural green, natural brown.
Firstly, we communicated with our client, listened to him, raised all priorities and potential problems above, analyzed many competitors, created logo design accent, print design, selected the most suitable fonts and colors and in the end we left our client happy. But forgot to mention… Our client made us happy too, so we became partners.
November 10, 2014