We made logo design for ASTRETA company, which is based in Kaunas, Lithuania. ASTRETA provides timber and log home services. Client wanted the logo would look visible, would show sharp character.
Our task was to make memorable logo design, which has a character.
There are many competitors in this niche. We analyzed many companies which providing timber and log home services. Many logos are too complicated, overcrowded by many details and elements. Also, some already do not suit for timber theme what nowadays is pretty amazing too. Our task was to look through these examples, recognize, analyze problems and avoid them in our logo design and to make the best we can.
Simple. A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. We created unique logo elements, so it’s not look like overdrawn. Memorable. Following closely behind the principle of simplicity, is that of memorability. An effective logo design should be memorable and this is achieved by having a simple, yet, appropriate logo. Appropriate — the logo describes what the company does. Versatile. An effective logo should be able to work across a variety of mediums and applications. The logo should be functional. For this reason a logo should be designed in vector format, to ensure that it can be scaled to any size. The logo should be able to work both in horizontal and vertical formats. We made it. Logo design should be Timeless. An effective logo should be timeless – that is, it will endure the ages. Will the logo still be effective in 50 years? Hope grandchildren will answer it.
Geometrical shapes. Symmetry gives ASTRETA logo what it needs – memorable image.
It was not hard to make a decision which font to choose making ASTRETA logo design. We have collected tons of different fonts and after some time with our client, we have chosen font, which looks simple and clean.
Earth tones – best decision to show timber and nature.
Firstly, we communicated with our client, listened to her, raised all priorities and potential problems above, analyzed many competitors, created logo design accent, selected the most suitable fonts and colors and in the end we left our client happy. But forgot to mention… Our client made us happy too – he recommend us to his clients.
November 7, 2014